Velvet Rope Playbook

• They’re Not Buying Services—They’re Buying Status, Trust & Alignment

  Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to work with affluent clients without chasing, discounting, or trying to impress the wrong audience.Today’s story is about Jacqueline Trask, a wellness consultant from Atlanta who went from $200 sessions in her spare bedroom…to becoming the private health advisor to a nine-figure family.Not because she had a celebrity following.Not because she gamed an algorithm.But because she finally understood one key truth:The wealthy don’t buy what you do.They buy how what you do makes them feel.This episode breaks down:How one sentence—“I work in discreet wellness”—signaled elite alignmentWhy selling transformation isn’t enough—you must signal identityHow proximity, positioning, and perception beat marketing hacks every timeAnd how you can quietly reposition your services to speak to status—without ever sounding like you’re trying too hardThis isn’t just about wellness.It’s about how you speak to the affluent.Because if they feel like you’re “for everyone”—you’ll never be for them.🎁 Want to reposition your brand so it naturally attracts high-net-worth clients?Claim your free copy of my Amazon #1 Bestseller, The Affluent Marketing Blueprint 👉 GetWealthyClients.comYou’ll discover how to build a brand that whispers status, earns trust, and opens doors into elite circles—without shouting to the masses.#VelvetRopePlaybook #AffluentMarketing #HighEndClients#TrustedAdvisor #LuxuryBranding #DiscreetWellness#StatusSignals #EliteClientAttraction #WealthAlignment#PositioningMatters #ExclusivityMarketing #HighTicketSales

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  6:26
• Proximity Pays: Why Being Around the Wealthy Changes Everything

  Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract affluent clients without begging, discounting, or chasing the wrong crowd.Today, we’re telling the story of Janelle Bryce—a woman who started behind the front desk of a luxury wellness retreat in Malibu… and ended up consulting for Fortune 100 CEOs and Hollywood insiders.She didn’t come from wealth.She didn’t have elite credentials.But she did one thing most people never even think about:She put herself in proximity to power.This episode is a wake-up call for every professional stuck behind a laptop, waiting to be “ready” for higher-level clients.Inside, you’ll learn:Why proximity is more powerful than credentials in high-net-worth circlesHow to gain access to elite environments—before you’re invitedThe way your identity shifts when you start serving the affluentAnd how to use immersion, not information, to uplevel your client base, offers, and positioning💡 Being around the right people changes what you think is possible.And today’s episode shows you how to get in the room—and rise from within.🎁 Want to build a brand that gets you invited into rooms where real money moves?Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 bestseller—at 👉 GetWealthyClients.comIt’s your guide to attracting wealthy clients without pandering, pitching, or chasing.#ProximityIsPower #AffluentMarketing #VelvetRopePlaybook#LuxuryClientStrategy #HighNetWorthClients #InnerCircleAccess#WealthPsychology #LuxuryConsulting #StatusMarketing#TrustedAdvisor #EliteNetworking #PowerOfProximity

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  8:20
• The Soft Power Close: How to Seal the Deal Without Pushing

  In this episode of The Velvet Rope Playbook, we’re diving into one of the most elegant and underused strategies in luxury sales:How to close without pressure.How to make the sale—without ever asking for it.Meet Charlotte Vale—a discreet, unflappable advisor to some of the wealthiest and most private individuals in the world.She never used sales language.Never pitched.Never “followed up to see where your head’s at.”And yet—She closed the kinds of clients most professionals never even get in front of.Why?Because Charlotte didn’t rely on hard tactics.She closed using soft power—that rare ability to project calm certainty, signal status, and make others want in without being asked.Inside this episode, you’ll learn:Why traditional sales closers crumble in luxury marketsThe subtle cues that make affluent clients lean in and ask you for the next stepHow soft power works—and how to cultivate it in your tone, timing, and presenceThree soft power closing techniques that feel natural, high-status, and effectiveWhy being unbothered isn’t passive—it’s magnetic🎁 Want to learn how to attract and close high-net-worth clients without pushing, pitching, or lowering your standards?Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com#SoftPowerClose #LuxuryClients #AffluentMarketing#VelvetRopePlaybook #EliteClientAttraction #TrustedAdvisor#StatusSelling #LuxurySalesStrategy #HighEndDeals#PowerBrokerEnergy #AuthorityMarketing #SellingToTheWealthy

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  6:52
• How to Engineer Perceived Authority Without Saying a Word

  In this episode of The Velvet Rope Playbook, we’re revealing one of the most powerful truths in high-end client attraction:Authority isn’t earned in the room. It walks in with you.Meet Elena Avery—not a celebrity, not an influencer, not a social media powerhouse.And yet…When she enters a room, conversations shift.Gatekeepers disappear.Deals move faster—without a single pitch.Why?Because Elena understands the three forces that build pre-sold authority:Stage. Status. Signal.Inside this episode, you’ll learn:How to pre-sell your value without saying a wordWhy the wealthy respond more to perception than proofThe difference between marketing yourself vs. curating the context you appear inWhat you can borrow from Elena’s strategy to shift how clients see you—before they even know your offerHow to stop proving your worth… and start radiating it🎁 Want to walk into rooms where your presence creates momentum—without chasing or explaining?Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com🔑 Hashtag Keywords:#LuxuryClients #AffluentMarketing #TrustedAdvisor#VelvetRopePlaybook #EliteClientAttraction #StatusSelling#AuthorityPositioning #StageStatusSignal #HighEndSales#QuietPower #PreSoldAuthority #LuxuryBranding

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  7:05
• Expert vs. Guru: The Invisible Line That Changes Everything

  In this episode of The Velvet Rope Playbook, we’re digging into a powerful distinction that separates capable professionals from magnetic, high-fee authorities:The line between being seen as “qualified”… and being seen as “undeniable.”Meet Colby Trent—Ivy League grad, polished consultant, impeccable credentials.The kind of person who gets hired. Gets thanked.But never quite gets revered.Then there’s Valentina LaCroix—less decorated, less traditional.But she’s fully booked, flown in private, and paid 4x more than Colby—for less work.Why?Because Colby positioned himself as an expert.Valentina became the voice.Inside this episode, you’ll learn:Why competence gets you hired—but guru status gets you followedThe difference between proof and presence—and why only one builds luxury demandHow to craft a market-shaping point of view that positions you beyond comparisonWhat makes affluent clients say, “We want her”—even before they know your processHow to move from expert perception… to authority with magnetism🎁 Want to become the kind of advisor, consultant, or service provider who doesn’t compete—because your name already carries weight?Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com#ExpertVsGuru #AffluentMarketing #LuxuryClients#VelvetRopePlaybook #TrustedAdvisor #EliteClientAttraction#StatusSelling #AuthorityMarketing #LuxuryBranding#HighEndSales #SellingToTheWealthy #PersonalPositioning

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  6:45

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